Hook content — review

Six hook pieces across two brands, produced through the full gate chain. Each is shown with the registered copy it was built from, and its actual gate verdict — failures included.

Two tool defects found during this run, both pre-existing:
1. measure_full reads the mark from the footer only (y0_frac=0.90). Brands that put the wordmark in the header — autooopilot does — are false-failed on mark height. Its actual header mark measures 52px = 3.85%, which passes the 3.5% floor; the 1.63% it reports is the footer URL text.
2. build_approved.py deleted the .head wrapper when injecting a headline, so every piece it built — including the six previously marked "approved" — rendered the headline at body size. Fixed this run.
autooopilot AO-HOOK-002 GATE FAIL
AO-HOOK-002
rendered piece
hook
You are writing tomorrow's caption at nine at night. Again.
body
Thirty credits a month is about a post a day, drafted from the catalogue you already sell. You approve it and it goes out.
cta
See Social Starter
tier / source
PAIN_RANK 2026-11-02 — Tier 2 high (9pm caption frustration), registered claim O1.includes (30 credits, about a post a day)
gate
measure_full FAIL — ink 6.7% (floor 8%), band 13.3% (cap 12%), mark%=false failure (tool reads footer, mark is header 3.85% PASS)
autooopilot AO-HOOK-003 GATE FAIL
AO-HOOK-003
rendered piece
hook
A customer checked your feed and found last season.
body
New stock deserves newer posts. Thirty credits a month keeps the feed as current as the shelf.
cta
See Social Starter
tier / source
PAIN_RANK 2026-11-02 — Tier 3 shame, registered claim O1.includes
gate
measure_full FAIL — ink 6.9% (floor 8%), band 13.3% (cap 12%), mark%=false failure
autooopilot AO-HOOK-004 GATE FAIL
AO-HOOK-004
rendered piece
hook
The stock you paid for went out of season waiting for a caption.
body
A post is one credit. A carousel is two. Thirty credits a month is roughly a post a day, from photographs you already have.
cta
See Social Starter
tier / source
PAIN_RANK 2026-11-02 — Tier 3 FOMO, registered claim O1.includes (credit weights)
gate
measure_full FAIL — ink 6.8% (floor 8%), band 13.3% (cap 12%), mark%=false failure
qform QF-HOOK-002 PASS
QF-HOOK-002
rendered piece
hook
You are paying a developer to change a form label.
body
Build the form, the quiz and the video widget yourself, on every client site you take. No code, no ticket, no invoice for a five-word edit.
cta
Try it free
tier / source
PAIN_RANK 2026-11-02 — Tier 3 shame (developer dependence), registered claim QF-B-001 (build without a developer)
gate
PASS — social_engine 15/15 checks
qform QF-HOOK-003 PASS
QF-HOOK-003
rendered piece
hook
Half your enquiries are still in a website inbox nobody opens.
body
Every reply, every quiz answer and every video-widget lead lands in one inbox, already sorted. The lead does not wait for someone to remember the login.
cta
Try it free
tier / source
PAIN_RANK 2026-11-02 — Tier 3 fear of loss, registered claim QF-B-003 (one inbox, already sorted)
gate
PASS — social_engine 15/15 checks
qform QF-HOOK-003 PASS
QF-HOOK-003
rendered piece
hook
Half your enquiries are still in a website inbox nobody opens.
body
Every reply, every quiz answer and every video-widget lead lands in one inbox, already sorted. The lead does not wait for someone to remember the login.
cta
Try it free
tier / source
PAIN_RANK 2026-11-02 — Tier 3 fear of loss, registered claim QF-B-003 (one inbox, already sorted)
gate
PASS — social_engine 15/15 checks (9:16)
pandev PD-HOOK-001 GATE FAIL
PD-HOOK-001
rendered piece
hook
Nobody in the room believes the velocity number. Including you.
body
One number, with its inputs visible. The work, the tasks and the cost are read together instead of argued about separately.
cta
See the platform
tier / source
PAIN_RANK 2026-11-02 — Tier 3 frustration (untrusted reports), no figure claimed
gate
measure FAIL — void above footer 15.7% (cap 12%). Logo/mono/violet/grid all pass; the layout is data-rich by design and a one-line hook leaves the band empty.
pandev PD-HOOK-002 GATE FAIL
PD-HOOK-002
rendered piece
hook
Your engineers found out they were being measured before you told them.
body
PanDev measures the work, not the person. Cost and effort by task, team and feature, not by seat.
cta
See the platform
tier / source
PAIN_RANK 2026-11-02 — Tier 3 identity threat (surveillance), registered claim PD-B-007 (cost per feature, not per head)
gate
measure FAIL — void above footer 20.6% (cap 12%). Same cause.
pandev PD-HOOK-002 GATE FAIL
PD-HOOK-002
rendered piece
hook
Your engineers found out they were being measured before you told them.
body
PanDev measures the work, not the person. Cost and effort by task, team and feature, not by seat.
cta
See the platform
tier / source
PAIN_RANK 2026-11-02 — Tier 3 identity threat (surveillance), registered claim PD-B-007 (cost per feature, not per head)
gate
measure FAIL — void above footer 16.8% (cap 12%).

autooopilot — source assets

Wordmark (real mark)
Wordmark (real mark)
/root/ao_concepts/img/wordmark-email.png
JSON
Brand tokens
/root/marketing-autopilot-site/brand/tokens.json
JSON
Registered copy
/root/ops/content/brands/autooopilot/copy.json

qform — source assets

JSON
Render spec (grounds, type, layouts)
/root/ops/social_engine/specs/qform.json
JSON
Registered copy
/root/ops/content/brands/qform/copy.json

pandev — source assets

Real logo (data bars + wordmark)
Real logo (data bars + wordmark)
/root/ops/pandev/logo/PanDev-logo-white.svg
JSON
Render spec
/root/ops/social_engine/specs/pandev.json